WHAT IS IT?: A highly concentrated purple shampoo cleanses, tones, and repairs while keeping hair hydrated from roots to ends. Sulfate-free formula creates a rich lather to neutralize brassiness and boost brightness after one use for all blonde, lightened, and grey hair.
Scientifically Proven:
3x Brighter*
*Compared to top purple shampoos
HOW TO USE IT: Apply to wet hair, lather fully, and let process.
When:
2-3 times per week or as often as needed to neutralize unwanted brassiness.
For:
All blonde, lightened, and grey hair.
AVAILABLE IN: 8.5 fl. oz. size
INGREDIENTS: Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
