Not Your Mother's Blonde Moment Purple Shampoo (8 oz)

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WHAT IS IT?: Blondes, your wash day just got brighter. Not Your Mother’s Purple Treatment Shampoo combines the power of toning—you know, maintaining the vibrancy of your blonde and fighting brassy and yellow tones—with the benefits of our gently cleansing shampoo.


Formulated with dark violet pigments and violet rice extract, this purple shampoo cleanses and moisturizes while keeping color fresh.


  • For natural or dyed blonde, highlighted and gray hair
  • Dark violet pigments reduce brass and fight against yellow tones
  • Gently cleanses and moisturizes
  • Fruity floral scent


HOW TO USE IT: Only use 1-2 times a week in place of regular shampoo. Lather and work into wet hair. Rinse thoroughly. Follow with Blonde Moment Conditioner. Safe for natural and color-treated hair.


INGREDIENTS: water (aqua), sodium lauroyl methyl isethionate, sodium cocoyl isethionate, cocamidopropyl hydroxysultaine, glycerin, glycol distearate, fragrance (parfum), peg-120 methyl glucose dioleate, polyquaternium-10, quaternium-80, oryza sativa (rice) extract, phenoxyethanol, ethylhexylglycerin, citric acid, ext.violet 2 (ci 60730).